We
wanted to create a subsidiary production logo that represented our
thriller/horror film trailer. We came up with 'Blade Productions' as the
name of our production logo as we wanted the audience to become aware
earlier on in the trailer that it is a thriller/horror genre. We felt
that the audience will become aware straightaway after looking at the
production logo of what our film is based on; which is violent and
contains events in which characters are killed in disturbing ways. This
is a common convention for a horror/thriller films, the knife however
connotes more conventions of the horror genre in comparison to thrillers
where more guns are used.
Below is the production made on Macromedia Fireworks programme:
The
red use of colour for the blood effect connotes danger and violence;
this suggests to the audience that the film is based around people being
hurt and their life being at risk by a mysterious killer. The image of
the knife used in the production logo suggests that the
characters/victims in the trailer will be brutally tortured and killed.
The use of the drain indicates that the girls have no way of escaping,
the use of black in the drain connotes mystery and death indicating
that the trailer brings up questions in the audiences mind of what could
happen to the three victims and whether or not they will be able to
escape from the psychotic killer. Also, the black connotes the fact that
the audience are unaware of who the killer is, intriguing them into
watching the film at the cinemas for the motives of the killer for
hunting down the three victims in particular. The fact that there is
a high key low contrast of use of lighting around the plug hole with
blood dripping down, indicates the future of the victims in the trailer
suggesting that they don't have anywhere to hide and are trapped
underneath the plug hole. This indicates that the victims could be
confided in small spaces and there is no way that they can get away from
this nightmare. As the victims are three girls the plug hole could
represent the vulnerability of the girls as they are seen as easy target
from the killers prospective as they won't be able to fight back and
defend for themselves, suggesting that the killer sees their life as
being worthless and he is pouring any traces of their memories down the
drain.
Our
production logo can be compared to the Miramax production logo; this
because our subsidiary production and Miramax have similar conventions,
in that when one looks at the two production logos, there is a theme of
horror/thriller in both logos. In our subsidiary logo we have created a
more obvious illusion of blood and violence which is more representative
of our trailer which helps generate the idea that our trailer is a
horror/thriller.
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